This year at SCA Expo 2024 in Chicago, La Marzocco will be featuring multiple sections at our booth so you can experience the best we have to offer all in one place. Stop by to enjoy an espresso from the True Artisan Café, revel in the bespoke espresso machines of Officine Fratelli Bambi, experience revolutionary technology at Innovation Gallery on Tour, learn about our work with connected sensors on Tanzanian coffee farms, and get hands-on time with every product in our entire product catalog. 

true artisan café

True Artisan Café is La Marzocco’s signature SCA Expo feature, showing off the best espresso in the entire show. Dual Strada S espresso machines will feature both a Midwest roaster and a national roaster partner making espresso drinks for visitors, allowing you to experience the La Marzocco quality difference first-hand. 

officine fratelli bambi

Officine Fratelli Bambi is La Marzocco’s in-house custom and bespoke espresso machine workshop. OFB pays tribute to the original metal shop where La Marzocco was founded in 1927 by the Bambi Brothers and features both unique designs developed by our team and bespoke, one-of-a-kind espresso machines crafted by hand. We will be showing off a select few machines from OFB at our booth, where you can learn more about the design and build process. 

innovation gallery on tour

Last year, Innovation Gallery on Tour brought the latest La Marzocco technology to more than 5 cities coast-to-coast. This latest stop at SCA Expo 2024 features the Strada X, Sync System, Pico grinderWally Milk, and a yet-to-be-announced piece of La Marzocco espresso equipment that we think will be truly revolutionary. Come by the booth to be one of the first people in the world to experience a brand-new approach to making coffee. 


La Marzocco’s Internet of Things department has been working hard on implementing connectivity in our espresso machines, but we also realized that our sensors could do more. The ConSenso project adds connected sensors to arabica plants at a Tanzanian estate to monitor the effects of the changing climate on arabica coffee trees and transmit that data directly to analytical software. Learn more from Edoardo Maurri, our IoT After Sales Coordinator for La Marzocco Global, who will be on hand to explain the project even more. 

in-person product catalog

Finally, you’ll be able to get hands-on experience with everything in La Marzocco’s lineup at our in-person product catalog, where La Marzocco representatives will be able to point out our most advanced features in depth. 

We hope to see you in Chicago, and can’t wait to show off all of the latest La Marzocco technology!

If you aren’t able to make it to Chicago, you can browse our Product Catalog here.