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Privacy Policy

Last Updated: August 28, 2025

CONTENTS

  1. Scope of This Policy
  2. Agreement to Terms
  3. Personal Information We Collect
  4. Cookies
  5. Children’s Privacy
  6. Our Use of Personal Information
  7. Our Disclosure of Personal Information
  8. Your Privacy Choices
  9. Security
  10. Retention of Personal Information
  11. Links to Other Websites
  12. Effective Date and Changes to This Privacy Policy
  13. International Personal Information Transfers
  14. Additional Disclosures for Residents of California
  15. How to Contact Us

1. Scope of This Policy

La Marzocco USA, LLC (“La Marzocco USA,” “we,” “us,” “our”) respects your privacy and values your trust. The purpose of this Privacy Policy is to inform you of the treatment and handling of personal information that we may learn about you from using our website https://home.lamarzoccousa.com/, https://lamarzoccousa.com/, and any other website owned and operated by La Marzocco USA (the “Site”), from using our mobile application (the “App”), from purchasing products and services from us or engaging with our content, or by use of any of our services, whether online or offline (collectively, the “Service”). If you have any questions regarding this information or our privacy practices, please contact us via the methods set out in the How to Contact Us section at the end of this Privacy Policy.

2. Agreement to Terms

If you do not agree with the terms of this Privacy Policy and our Terms of Use, then you should immediately discontinue use of the Service without providing us with any personal information.

3. Personal Information We Collect

We may collect the following categories of personal information (a) directly from you (such as when you e.g., create account, contact us, place an order, or download our App), (b) from third-parties such as marketing partners, (c) from the device and browser that you use to access the Service, and (d) from cookies and similar technologies.

Identifiers

We may collect your first name, last name, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name.

Financial and Transactional Information

We may collect payment details (such as credit or debit card information), billing address, order history.

User-generated Content

We collect the personal information and content of communications that you disclose through the Service. This may include when you contact us for support.

Audio-Visual Information

We may collect phone recordings, security camera footage, and photographs.

Inferences

We may also draw inferences from the personal information that we collect or that is made available to us by social media platforms that reflect your preferences characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

Device Information

We may collect device information when you visit our Site or use our App. Device information may include your device type, browser type, online and/or unique identifiers, IP address, and geolocation information.

Internet Activity

We may collect personal information concerning your interaction with the Site and/or App, including when you access the Site and/or App and your browsing activity on the Site and/or App (such as which pages you visit, in what order, and for how long). This may also include “traffic data” or tracking information provided by the Site’s host or similar providers (e.g., Google Analytics) that may be helpful for marketing purposes or for improving the Site and App.

You are not required to provide all personal information identified in this Privacy Policy to use our Service or to interact with us, but certain functionality will not be available if you do not provide certain personal information. For example, if you do not provide certain personal information, we may not be able to register an account, respond to your requests, or provide certain Services.

Social Media

We use social media plug-ins (e.g., Instagram, Facebook, X (formerly Twitter), WhatsApp, and Telegram). These features may collect your IP address and/or other personal data as set forth in each social media platform’s Privacy Policy, which page you are visiting on our Site, and may set a cookie to enable the feature to function properly. These plug-ins may direct you to La Marzocco USA’s social media pages. We also have a presence on some social media platforms, including Instagram, Facebook, X (formerly Twitter), and LinkedIn. Through our accounts on social medial platforms, we may in some instances collect personal information when you interact with La Marzocco USA’s accounts or otherwise communicate with us through those accounts. Any personal information that you post on social media is governed by each social platform’s privacy policy, and any that we collect via our social media accounts will be processed in accordance with this Privacy Policy.

4. Cookies

We store certain personal information that gets collected automatically at our end through cookies and other similar technologies. A cookie is a small string of information that a website that you visit transfers to your browser for identification purposes. Cookies can be used to follow your activity while using a website or across websites, and that information helps companies understand your preferences and tendencies, as well as improve and personalize your website experience. Some cookies are necessary to operate a website, while others can be functional, analytical, or used for marketing purposes, including targeted advertising (as discussed in more detail below). Cookies on the Site are generally divided into the following categories:

    • Strictly Necessary Cookies. These are required for the operation of the Site. They include, for example, cookies that enable you to log into password-protected portions of the Site. These cookies are session cookies that are erased when you close your browser.
    • Analytical/Performance Cookies. These allow us to recognize and count the number of visitors to the Site and understand how such users navigate through the Site (e.g., when and which pages are visited, in what order the pages are visited, and where a user is located).We also use Google Analytics for part of this process. For more information about Google Analytics, please visit www.google.com/policies/privacy/partners/. Google provides users with the ability to prevent their data from being used by Google Analytics—learn more by going to https://tools.google.com/dlpage/gaoptout. We use the following:
    • Functional Cookies. These improve the functional performance of the Site and make it easier for you to use. For example, cookies are used to remember that you have previously visited the Site and asked to remain logged into it (e.g., this saves your username). These cookies qualify as persistent cookies because they remain on your device for use during your next visit to the Site. You can delete these cookies as detailed below. We use the following:

You can also prevent the use of certain cookies by modifying your Internet browser settings, typically under the sections “Help,” “Internet Options,” or “Settings.” If you disable or delete certain cookies in your Internet browser settings, you may still access our Site, however, you might not be able to access or use important functions or features of our Site, and you may, for example, be required to re-enter your log-in details.

5. Children’s Privacy

The Service is not intended for users under the age of 16 and La Marzocco USA does not knowingly collect personal information from individuals under the age of 16. If you are aware of, or suspect that, someone under the age of 16 is using the Service without permission, please notify us immediately by contacting us as detailed in the How to Contact Us section below. If you have questions or concerns about the Internet and privacy for your child, we encourage you to check out the FTC Guidelines for protecting your child’s privacy online.

6. Our Use of Personal Information

We collect and use your personal information to:

  • Manage relationship with you
  • Respond to your inquiries or requests, and request feedback
  • Provide Services requested by, or reasonably anticipated by, you
  • Provide relevant promotional materials or other marketing
  • Administer promotions, events, or surveys
  • Analyze use of the Site or App
  • Keep track of shopping cart
  • Keep track of login name/passwords
  • Keep track of click stream data
  • Tailor web content/advertisements to a data subject’s interests
  • Personalize Site/App (e.g., name automatically appears on Site)
  • Tailor advertisements to users’ interests
  • Detect security incidents and protect against malicious, deceptive, fraudulent, or illegal activity or prosecute those responsible
  • Enter into a business transfer transaction
  • Comply with legal requirements

7. Our Disclosure of Personal Information

We may disclose your personal information with the following third parties:

  • Our group companies, including La Marzocco S.r.l. and its owner, De’Longhi SpA
  • Service providers, including hosting and infrastructure providers, data analytics providers, payment processors, customer support platforms, security providers. In some instances, service providers will be directly responsible to you for their use of your personal information. They may be obliged by law to provide you with additional information regarding the personal information that they hold about you and how and why they process that information. Further information may be provided to you in a separate notice or may be obtained from such service providers directly, for example, via their websites.
  • Advertising networks to provide you with relevant marketing.
  • Advisers and financial institutions, including auditors, notaries, business continuity support service providers, and legal, tax, and risk and compliance advisors.
  • With third parties in connection with a change to the control or financial status of the company, including a corporate restructuring, sale, acquisition, financing, reorganization, bankruptcy, receivership, transfer, assignment of assets, or business merger or divestiture. Personal information and other information may be disclosed in the diligence process with counterparties and others assisting with the transaction and transferred to a successor or affiliate as part of that transaction.
  • Government bodies, dispute resolution organizations, law enforcement agencies, or third parties in connection with (a) responding to a subpoena, search warrant, or other lawful request for personal information that we receive; (b) cooperating in a law enforcement or similar investigation; or (c) otherwise protecting our rights, as applicable.

8. Your Privacy Choices

If you no longer want to receive our newsletter, emails, or other marketing communications, you may unsubscribe at any time by contacting us at info.usa@lamarzocco.com.

Please note that you cannot unsubscribe from certain correspondence from us, including messages relating directly to your account or purchases placed through the Site or App.

If you would like to delete, correct, or access the personal information associated with your account, you may update your information by logging in to your account or by contacting us at info.usa@lamarzocco.com.

9. Security

We maintain reasonable technical and organizational measures designed to protect personal information from loss, misuse, alteration, or unintentional destruction. Whenever you give out personal information online there is a risk that third parties may intercept and use that information. Although we seek to protect your personal information and privacy, we cannot guarantee the security of any personal information you disclose online. To the extent permitted under applicable law, we assume no liability or responsibility for disclosure of your personal information due to errors in transmission, unauthorized access by third parties, or other causes beyond our control.

You play an important role in keeping your personal information secure. You should not disclose your username or password with anyone. If you have reason to believe that your account is no longer secure, please contact us immediately at the contact information in the How to Contact Us section below.

10. Retention of Personal Information

Your personal information will be retained for as long as needed for us to comply with our contractual obligations and other business purposes, including legal obligations to retain data. We may retain some information from closed accounts so that we can comply with law, prevent fraud, assist with investigations, resolve disputes, analyze or troubleshoot programs, enforce our Terms of Use, or take other actions permitted by law. Likewise, if your account or membership is terminated or suspended, we may maintain some information to prevent re-registration.

For your convenience, we may link to third-party sites and services, or otherwise display third-party content through our Site and App to provide increased value to our visitors. We have no control over these linked sites, each of which has separate privacy and data collection policies and practices independent from us. As such we have no responsibility or liability for these independent policies or actions and are not responsible for the privacy practices or the content of any such websites. Please note that these other sites may send their own cookies to users, collect data, or solicit personal information, and we encourage you to review their policies before engaging with these third-party sites.

12. Effective Date and Changes to This Privacy Policy

This Privacy Policy is effective as of the date at the top of this policy. La Marzocco USA has the discretion to update this Privacy Policy at any time. When we do, we will revise the effective date at the top of this page. We encourage users to frequently check this page for any changes and to stay informed about how we are helping to protect the personal information we collect, especially before you provide information, and particularly personal information, directly to us through the Service. In the event of a material change to this Privacy Policy, we will provide a message through our website or via email informing you of the change.

13. International Personal Information Transfers

We are located in the United States, and the personal information that we collect is stored on servers located in the United States. This means that your personal information will be collected, processed, and stored in the United States, which may have data protection laws that are different from the laws of your country or region, such as the General Data Protection Regulation 2016/679 (“GDPR”) in the European Union.

By sending us personal information, you agree and consent to the processing of your personal information in the United States, which may not offer an equivalent level of protection to that required in other countries (particularly the European Economic Area).

We have implemented safeguards designed to ensure that the personal information we process remains protected in accordance with this Privacy Policy, including when processed internationally or by our third-party service providers and partners. The safeguards we may take at our discretion include, for instance, entering into specific agreements in connection with any onward transfers of personal information. We may implement other mechanisms and take similar appropriate safeguards with our third-party service providers and partners. Further details can be provided upon request.

14. Additional Disclosures for Residents of California

If you are a California resident, please click here for additional information regarding rights you may have pursuant to applicable law.

If you are a job candidate, please see the following privacy notice: CCPA Notice for Job Candidates.

15. How to Contact Us

If you have any questions about this Privacy Policy or our Service, please contact us at info.usa@lamarzocco.com.