Privacy Policy for California Residents

Last Updated: August 28, 2025

This Privacy Policy for California Residents (“California Privacy Policy”) supplements the information contained in La Marzocco USA, LLC (“La Marzocco USA”) Privacy Policy – La Marzocco USA and, unless otherwise specified, applies solely to all visitors, users, consumers, and others who reside in the State of California (“consumers” or “you”). We adopt this notice to comply with the California Consumer Privacy Act (the “CCPA”) and any terms defined in the CCPA have the same meaning when used in this notice.

This California Privacy Policy describes how we collect, use, disclose, and/or “sell” or “share” (as those terms are defined under CCPA) the personal information of California residents, and the rights you may have under California law. 

Personal Information We Collect

Our Website (https://lamarzoccousa.com/), mobile application (i.e., La Marzocco App available on the App Store and Google Play Store), and services collect “personal information,” as defined under CCPA.

In particular, La Marzocco USA may have collected the following categories of personal information from some or all of its consumers within the last twelve (12) months:

• Identifiers
• Commercial information
• Internet activity
• Device information
• Inferences

our Use of Personal Information

We may use your personal information for one or more of the following business purposes:

La Marzocco USA collects the categories of personal information above from the following sources:

• Directly from you, such as from forms you complete on our website or mobile application, products you purchase, communications (e.g., customer service), when you create an account, or from your mobile device (e.g., when you grant permissions to our mobile application – location services or device identifiers).
• Indirectly from you, such as from your interactions with our website or mobile application, (e.g., through cookies and similar technologies).
• Social media partners, such as your interactions with our social media pages or use of social media features on our website or mobile application. 

Below, we have provided more detail regarding the two ways we disclose your personal information: (a) “sales” and/or “sharing” of personal information and (b) general disclosures of personal information for a business purpose.

“Sales” and “Sharing” of Personal Information

We have marked “sales” in quotation marks because a “sale” under California law broadly includes any disclosure of personal information in return for any value. This value does not need to be monetary, like in a traditional sale. For example, a “sale” can be when a business provides personal information collected through cookies to an advertising network that it has hired to promote its own ads—but then the advertising network is able to use the cookie data provided for its own purposes, outside of this particular business relationship.

In the past 12 months, we may have “sold” and/or “shared” the following categories of personal information to the following third parties for a commercial purpose:

Disclosure of Personal Information for a Business Purpose

To manage our business and provide services to you, we sometimes disclose personal information with third parties. These third parties cannot further collect, sell, or use the personal information we disclose with them except as necessary to perform our purposes, as instructed by us.

We may disclose personal information for a business purpose to the following categories of third parties:

• Service providers
• Affiliates
• Governmental authorities or third parties if required by law 
• Successors in interest in the event of a business transfer

Retention Criteria 

In the absence of a compliant consumer request from you, we will retain your personal information for as long as we think is necessary to fulfill the purposes for which it was collected, and we reserve the right to retain it to the full extent permitted by law before automatically deleting (and directing our service providers to delete) it. Retention periods can vary based on the category of personal information, and we use criteria which include the following to determine the relevant retention period: 

• contract requirements, 
• operational needs, 
• legally mandated retention periods, 
• pending and potential litigation, 
• historical archiving, and 
• intellectual property or ownership rights

Your Rights

Under California law, you have a right to notice, upon collection, of the categories of personal information we collect and the purposes for which the personal information will be used. 

In addition, subject to certain limitations, you may have:

• Access: The right to access a copy of the categories and specific pieces of personal information that we have collected, used, and/or disclosed.
• Correction: The right to request that we correct inaccurate personal information that we hold about you, taking into account the nature of the personal information and the purposes of the processing of the personal information.
• Deletion: The right to request that we delete or anonymize your personal information, with certain exceptions.
• No Retaliation:  The right to be free from discrimination for exercising your rights.
• Portability: When you exercise your right to access, you also have the right to receive your personal information in a portable and, to the extent technically feasible, readily usable format.
• Opt-Out: The right to opt-out of the “selling” and/or “sharing” of your personal information, profiling, and limit the use of sensitive personal information. 

You may exercise your right to opt-out of “sales” and/or “sharing” by clicking the “Your Privacy Choices” link at the bottom of our homepage. We also recognize the Global Privacy Control (“GPC”) as a valid consumer request to opt-out of marketing cookies for the browser that you use to access the Site.

Exercise Your Rights

California residents can exercise their rights to access, correction, or deletion, as discussed above, by submitting a verifiable consumer request to us:

• Through this web form 
• By calling us at: 206-706-9104
• By email at info.usa@lamarzocco.com with the subject line “California Privacy”

Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.

You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The request must:

• Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

Responding to Your Verifiable Consumer Requests

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. Making a verifiable consumer request does not require you to create an account with us. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

We ordinarily respond to a verifiable consumer request within 45 days. If we require more time, we will inform you of the reason and extension period in writing. Unless otherwise requested, any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. Under the CCPA, you may request that we disclose certain information to you about our collection and use of your personal information beyond the past 12 months. However, we may decline to provide you that information if doing so would require a disproportionate effort on our part. The response we provide will also explain the reasons we cannot comply with a request, if applicable. As necessary, we will select a format to provide your personal information that is readily usable and should allow you to transmit the information from one entity to another entity without hindrance.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request. Please note, however, before we will be able to process your request for access or deletion of personal information, we will need to properly verify your identity for security purposes. If we possess appropriate personal information about you (e.g., name, email, address), we will attempt to verify your identity using that information. If it is not reasonably possible to identify you, we may not be able to respond to your request. 

To use an authorized agent to make a request on your behalf, we may need the authorized agent to provide proof that you gave the authorized agent signed permission to submit the request on your behalf. We may also require you to verify your identity directly with us. 

Do-Not-Track Requests

At this time, we do not recognize automated “do-not-track” browser signals. For more information on “do-not-track” settings generally, please visit https://allaboutdnt.com.

Job Candidates and Employee Privacy Notices

This California Privacy Policy does not apply to California employees or job candidates. If you are an employee or job candidate, please see the following privacy notices: CCPA Notice for Job Candidates and CCPA Notice for Employees (available in our employee handbook).